Leading the charge in audience measurement!
Zoom is proud to serve on the board of directors and be an active member of the Digital Place-based Advertising Association.
|
www.dp-aa.org
|
What is The DPAA?
The Digital Place-based Advertising Association (DPAA) is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy, and evaluate the effectiveness of digital place-based advertising networks.
Digital place-based networks engage consumers as they go about their daily lives, in places where they work, shop, play and socialize. Often called the second fastest growing medium after search, 63% of advertisers (in a recent Forrester survey) agreed that place-based media will become increasingly important
For more information click here
|