Trendsetters and thought leaders. Digital and static media in 4,000 bars, lounges, restaurants, and nightclubs in over 50 markets

Zoom Media & Marketing’s Social Network reaches the nation’s young adults when they are out having fun in their favorite bars and nightlife destinations.  Through the network of 4,000 bars, clubs, and restaurants in over 50 markets, advertisers can reach a socially active audience while they are spending time with friends and making new ones.  This environment is highly conducive to building excitement around brands especially as this audience is much more likely to use technology to avoid advertising in traditional media.

Advertisers can use a variety of tactics to achieve their objectives in this environment:

• TV spots without audio, Flash animation, or other video assets in Digital screens in common areas
• Backlit billboards for high visibility in common areas
• Classic billboards for gender segmented programs in the restrooms
• Product sampling near the bar or through street teams
• Customized in bar promotions