MediaWeek - Zoom Expands Digital Gyms Net

December 3, 2009   

-By Katy Bachman

 

Zoom Media & Marketing increased the distribution of its digital media network in health and fitness clubs announcing Thursday (Dec. 3) exclusive distribution deals with Urban Active and Club One. With the additions, Zoom's ClubCom digital network fortifies its regional reach in the Midwest and South via Urban Active's 33 outlets and in California via Club One's 19 venues.

 

Since acquiring ClubCom last year, Zoom has aggressively worked to expand ClubCom's digital media network for fitness outlets. In September, Zoom's ClubCom added Sport & Health, the largest health club operator in the Washington, D.C. area, followed by a deal in October with Healthtrax Fitness and Wellness, an operator of health clubs in the northeast.

 

"We're applying the cinema model to build a strong national footprint that will attract national advertisers," said Dennis Roche, president of Zoom's U.S. business.

 

In total, Zoom's ClubCom division has grown its digital media network to 1,400 locations in the 120 top markets.